Erica Insley is a proposal management and marketing professional with over 16 years of experience supporting A/E and Geospatial firms. At SAM, she plays a key role in helping position the firm for success by leading pursuit strategies, managing complex proposals, and developing clear, compelling messaging that highlights SAM’s technical expertise and value to clients.
Erica specializes in managing complex pursuits across surveying, mapping, and geospatial services. She partners closely with project managers and technical experts to transform technical information into client focused proposals. Her background blends market research, data analysis, design, and strategy for clients.
What Erica values most about working at SAM is the company’s commitment to Integrity and Ethics. She believes trust, transparency, and collaboration are the foundation of strong teams and lasting client relationships. This ensures every pursuit reflects SAM’s commitment to doing the right thing for clients, partners, and the communities it serves.
