SAM Companies began the new year with the launch of a new corporate logo, and a completely redesigned brand identity and website. One of the overriding goals of the effort was to better reflect the company’s advanced technology, innovative processes, and industry leadership.
Recently, SAM’s efforts were recognized by the Society for Marketing Professional Services (SMPS) Austin Chapter for “Best Corporate Identity” and “Best Website” in their 2021 Marketing Communication Awards competition. This is the first time SAM entered the awards, and the company won in both categories entered.
“It’s an honor to be recognized by SMPS for the insight, creativity, and hard work that went into the new branding and web development efforts,” said SAM VP of Marketing and Communication, Michael Racis. “It was a very strategic initiative that was based on solid research inputs, a clear brand positioning, and messaging strategy.”
The new website not only provides clients and prospective employees with a richer picture of SAM’s technologies, services, and culture, it also delivers better navigation and more robust content to make it easier for visitors to learn about and engage with the company.